Mini Body
Authority Sites Or Mini Sites- Which Way Should You Go?
You are the only person in a position to determine if an authority site or minisite is most appropriate for you and the market you are involved with. We also urge you to avoid making sweeping generalizations regarding each type of site. You are free to think the way you want, naturally, and some people have their minds made up already. But it can be to your advantage to openly look at both sides of this debate. It can be profitable to keep your mind open, as it allows you to consider more possibilities. The following comparison of mini sites and authority sites can be helpful if you’re trying to clarify this issue.
If you want to build an authority site, you will need to be patient for the glorious results you have heard so much about. The time will vary depending on which niche you’ve chosen and the level of competition you’re up against. If you’re willing to put in the effort, you should find you’re able to compete even with sites in a really crowded niche. You’ll find it much easier if you steer away from the single-word keywords and aim at long-tail keywords instead, as well as creating backlinks that lead visitors to the inner pages of your site. The result should be an improvement in your site’s rank for those defined keyword phrases. However, don’t expect those results immediately, as they do take time. The decision about a mini site or an authority site can be looked at from many angles. It is possible to have ten mini sites along with one rather large authority site. But how do you get traffic to them all? You’ll have to duplicate your efforts for getting traffic for each one of the ten mini sites. You’ll also have to dedicate time and energy to drive traffic to the larger authority site. However, even though you are targeting different pages within the same site, it is still within one website. In other words you can leverage your time better with authority sites. There’s also what is known as a “stickiness” value associated with larger sites. A mini site has nothing to make it sticky because it is so small and with limited content.
You will no doubt have far more avenues for monetizing an authority site than with a mini site. If you are getting a lot of traffic, then you can monetize it with advertising space that you sell. Much of your success with that model depends on different things. If you are not in a highly competitive market, then your profits from advertising will tend to be lower. But you are not limited to selling ad space.
If you are struggling with the choice of building a minisite or authority site, then there is much to consider. This question is not necessarily a newbie question, but rather it is just that more experienced people know what they want. But the bottom line is people have their own preferences. If you feel more attracted to mini sites, then that is what you should build. The site structures have similarities, and we feel it is best to understand what they are because that will be valuable knowledge.
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